Google’s John Mueller was asked a question by Lidia Infante regarding International SEO.

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Google Describes How to Target a Specific Country

She asked- “why do you think each country/ language site needs a different approach to success in SEO? Is it about Google’s understanding of languages or more about user behavior changes with search?”

On this, John Mueller replied that it is likely both but he would give more preference to the user side.

Here’s the tweet mentioned along with John’s full answer:

 

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