Google Is Extending Its Shopping Ads To Gmail


A new notification is popping up to the advertisers about the fact that standard shopping campaigns will be extended to Gmail soon.

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Shoppings ads will soon be eligible to appear in Gmail from the first week of March 2020. It will include both products as well as showcase ads.

Recommendation: All Google Ads Campaigns Will Only Be Having Standard Delivery Option


When shopping ads will be rolled out, the necessary data can be shown under the Google Display Network. Standard shopping campaigns will run on Gmail automatically but for “YouTube, and Discover” advertisers need to opt for the desired options.


Shopping campaigns will run on Gmail by doing the following steps:

  • Sign in to Google Ads
  • Select a standard Shopping campaign in the Campaigns tab
  • Click the Settings tab
  • Under “Networks,” look for a checkbox next to “YouTube, Gmail, and Discover.”


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