Google has upgraded its legal troubleshooter form to let users submit requests to remove counterfeit goods from organic search results. This is like the DMCA request, in fact, its the same form but this can also be used to remove counterfeit goods.
Google has this policy on the Google Ads side, not only this Google has eliminated so many ads for counterfeit goods over the past years. But this policy was never been on the organic search side. This is manually driven which means the person has to report the issue to Google through that form. Google will then take the decision about whether to remove the URL from Google’s search results.
This is specifically for counterfeit goods, not for non-counterfeit forms of trademark infringement.
Here’ The New Option:
Finally, Google will make use of what it has learned from the collection of the data that is the human submissions in order to create something like the DMCA/private algorithm that will focus on finding and eliminating copyrighted content from Google’s results algorithmically.