Garry Illyes from Google during his Pubcon talk on Tuesday said that improving your link profiles would not help you in recovery with core updates.
Check out the tweets mentioning this:
Core algorithm updates no likely about links. In fact Gary says “forget about that” #Pubcon
— John Morabito (@JohnMorabitoSEO) October 8, 2019
— Jennifer Slegg (@jenstar) October 8, 2019
Core Updates are all about Google’s Thinking & something more related to appear in ranking over the query, not about the links & not something linked to your site.
Gary’s Tweet Over this:
I think the message got lost: if you're "hit" by a core update, you shouldn't think of it as a penalty. You might not be doing anything wrong at all, it might just be that someone is doing something better.
(imma mute this thread fyi)
— Gary 鯨理／경리 Illyes (@methode) October 9, 2019
John Mueller Reverted on it:
Few Outlines from Gary about these core updates:
Core update tips:
– don’t focus on core updates
– Google is just fine tuning algorithms to offer more relevant & higher quality content
– doesn’t mean your content sucks
– another page/site whose content is higher quality & more relevant to users’ queries @methode #pubcon pic.twitter.com/LNJEnwyahr
— Lily Ray 😏 (@lilyraynyc) October 8, 2019