Google is releasing the Page Experience Update and part of that is the core web vitals will become a ranking factor and you would want your pages to be fast. If you make use of AMP, then google will use your AMP page for measuring those factors. Google’s John Mueller states that it is not considered as cheating to use AMP.

Here Are The Tweets:

John States That Google Measures What The Users See: 

Recommendation: Google Search And Discover Algorithm Ranking Update

Is This Cheating? John Responded NO

You do not have to specifically use AMP, you can make use of anything you want to make your pages fast. But Google usually considers AMP as super-fast, reason being as it is designed to be fast. You can also make the AMP pages slow and then Google will also consider those pages as slow.

 

Leave a Reply

EXPLORE THE LATEST

EXPLORE THE LATEST

That answer every ifs and buts of digital marketing

Stay ahead with deeper understanding of the trends and up-to-date marketing tactics; all tried & tested in the ever-growing digital space.

EXPLORE THE LATEST

Who, What, When,

Where, Why, & How around the Globe

Stay on top of your game with local, national, & international affairs that have an impact in one way or another.

Looking to
Achieve your Goals?

Let us help you
get there!

We're a digital agency focused on
creative and results-driven solutions.

Start With
Submit Form Below