Google launched Google Shopping free to all the US merchants in April 2020, which was initially started with the shopping tab, and then it expanded to the main search result. Now the company has decided to make the listing free for all the merchants globally.

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Google Announced:

Today we announced that we’re bringing free listings to the Shopping tab in countries across Europe, Asia, and Latin America. Just as we don’t charge sites to be part of the Google Search index, listings for participating retailers are eligible to appear in these results at no cost to them. Paid listings will continue to appear in ad slots and will operate in the same way as Shopping ads do today.

Ways to Become Listing Member

Merchant has to add the product to the Google Merchant Center account and then be sure to opt-into the Surfaces on Google program. This will make the product to show in Google search, Google Shopping, and Google Images relevantly.

More On This

This feature will open the opportunity for all merchants to upgrade Google’s contribution and its appeal to the two merchants and shoppers. Also, as on Amazon, traders that need to guarantee noticeable visibility in the query items, because of expanded rivalry with more items qualified to show, will keep on paying for promotions. For e-commerce advertisers and SEOs, the film adds another layer to natural item inquiry streamlining endeavors.

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