Google Shared its recent Search Off The Record Podcast, having ample amount of good information. But there is one part which highlights the most where John Says that “There is not all that much trick in search” Means there are not many ways to trick google to site rank better.

John Mueller of Google says: He is sometimes nervous when SEO’s go off & try more about info retrieval, which results that may be SEO person comes back with some results. But he said that he seeing many SEO’s saying just make Good sites & think what your users are looking for. He Added ” I love kind of seeing that circle close”.

Then Gary Illyes from Google came in conversation and said John has been working with Google since 13 years & me around 11 years, he said “there isn’t all that much trick in search”.

He said:

like we are not trying to trick anyone into making better whatever. What we are trying to do, is helping the user, the search user, and for that we are telling people how search works and how you can make sites that will be beneficial for users. There is not that much trickery going on.”

This conversation starts about 38:17 time in the podcast. Do have a look.