Google declared that on July 1, 2021, they began to roll out the july 2021 core update. We are all aware that this update is coming as Google informed us & Google delivered the same just after the June 2021 core update was released on 2nd of June. This one seems very strong & many people are experiencing big changes after the update.

Recommendation:

Google Does Not Use Sentiment in Google Search Ranking

This update started pretty quickly with a lot of chatter in the various forums & tools are also showing huge changes. We can say that the June Core Update was very slow as compared to July ones.

Danny Sullivan shared this over SearchLiason Twitter Account:

The July 2021 Core Update, previously announced, is now rolling out:https://t.co/6Xs77WDsur

These typically take 1-2 weeks to finish. Our guidance about such updates is here:https://t.co/e5ZQUA3RC6

Here’s more on how we improve search through updates:https://t.co/IBmInwGOiX

— Google SearchLiaison (@searchliaison) July 1, 2021

The July 2021 Core Update, previously announced, is now rolling out:

Later today, we are releasing a broad core update, as we do several times per year. It is called the June 2021 Core Update. Our guidance about such updates is here:https://t.co/e5ZQUA3RC6

This will be followed by the July 2021 Core update. Here’s more information about that…

— Google SearchLiaison (@searchliaison) June 2, 2021

Here’s a blog by Google how we improve search through updates: 

Just as computers & smartphones are regularly updated, the same thing happens with Google Search. In fact, Google Search is updated thousands of times per year with changes meant to improve the experience and the quality of results. More about the process: https://t.co/3EJAvaondz

— Google SearchLiaison (@searchliaison) June 2, 2021