Google’s Removing Its AdSense Ad Balance Tool On May 20th


Google declared that it is removing the Ad balance slider tool from Google AdSense. The tool was launched back in January 2017 is now retiring on May 20, 2020. Google has decided to remove this tool on the basis of feedback received by Google’s publishers. Adding to this said, We will be focusing more on developing our suite of blocking controls instead.

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Have A Look At The Tool :

Ad Balance Slider Tool
Image Source: Search Engine Roundtable

Google states ” Ad balance tool helps you to limit the number of ads you display to users, particularly the ads that yield less revenue and watch how it reacts to your earnings. Generally, much of the revenue comes from a smaller portion of your ad impressions. By displaying ads that get you the more money can improve the experience of the visitors on your website for a minimum downfall in your earnings.

Google’s Statement:

Googles' Statement
Image Source: seoroundtable




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