Google Confirmed that on 23rd June it releases a Google Search “Spam Update”. The update rolled out & finished within a single day. Google did not elaborate more about it but it yet, just connected to its overall spam prevention notices.

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Google Does Not Use Sentiment in Google Search Ranking

Google Declares this on Twitter:

There were a lot of fluctuations are seen in various tools related to ranking & alot of chatter too. It is still not clear, exactly what type of spam Google is focusing on this update.

Danny Sullivan Confirms that it is a global update & currently focuses on web page and image results, so there is no impact of this on local search results.

Google also added that it will also bring a second spam update next week

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