Google which was recently in news about its new search console has decided to compete head-on with Snapchat Discover with its latest feature Stamp.

Previous Negotiations

In 2013, it was rumoured that Google was all set to buy Snapchat for $4 billion after Snapchat’s broken deal with Facebook. Again during last year, Google was looking forward to buy Snapchat for $30 billion. But, due to Snapchat’s CEO, Evan Spiegal’s disinterest, no such dealings have taken place.

About Snapchat Discover and Stamp

Snapchat Discover is a part of Snapchat app where users can swipe and move to a new story or ad.
Stamp, a Google’s product is somehow similar to this where articles will pop-up in a magazine like design.

What Google has to say
“The success of the open source AMP project is down to the constant collaboration with publishers that involves working early on upcoming features” said Google.

About AMP
Like Facebook Instant Articles, Google’s AMP called Accelerated Mobile Pages allows online news stories to load at a faster speed. Stamp could possibly be seen in Google Search or Google App.