This year the overall growth rate of Indian e-commerce has slowed down marginally, with market reaching $1.5-billion gross merchandise value (GMV) during the festive sales. This number keeps on remaining long ways from China, where online e-commerce giant Alibaba rounded up $17.8 billion out of a single day during its flagship sale event in 2016.

Amazon Losses Market share to Flipkart

As indicated by RedSeer, Amazon has lost some market share to Flipkart amid the pivotal lead deals over the previous week. From 32% market share in the bubbly time frame a year ago, Amazon is presently at 26%.Flipkart has possessed the capacity to develop market share from half a year ago to 58%.

Flipkart claimed that it has reached the market share of 70% at the beginning of the sale.

Amazon Claimed that it Remained Largest Marketplace

Amazon also said that it remained the largest market place. “What we can say based on our data is that we remain the largest marketplace in India and the fastest growing…We have noticed poorly informed speculative reports with irrelevant sample sizes whose numbers do not add up to what we are seeing in the industry.” Manish Tiwary, vice-president, category management, Amazon India.