Instagram is putting all its efforts on Reels to stop the rise of TikTok, Instagram can win this rivalry in the term of monetization, and giving providing a brand partnership with great profits. This will help creators to earn more money from the clips.
Instagram has added Brand Content Options in its Reels and Live options, which will automatically expand the revenue for creators.
Until today, Branded Content ads could only be created by promoting the existing posts from creators. Instagram is now launching a new workflow where advertisers can create Branded Content ads without the need for creators to post organically on Instagram first. Now brands have more flexibility with fewer constraints when they want to run Branded Content ads.
Until today, branded content posts from creators that included product tags were not able to be promoted. Now brands can get more value out of this content that makes it easy for people to shop directly from creators that inspire them.
The process will work like this:
- Advertisers sends request for Ad Creation Access
- Creator accepts Ad Creation Access. Notification sent to the advertiser upon acceptance
- Creator receives notification of the created ad for their approval
Instagram almost had a revenue of $3 billion in the last quarter, is already doing good with its ad tools and processes. Facebook plays mature advertising which makes it capable of providing more offers to creators to generate money from their efforts. TikTok will find it difficult if its influencer gets the best source of money from Reels. TikTok is still dealing with negotiation with US companies, the longer it will take harder it will for the company to regain its position.