Instagram experimenting out a new story sticker option that focuses on event participation, with invites through user story.

Also Read: Instagram Coming Up With Direct Messages On Desktop Site

Screenshot Shared By Reverse Engineering Expert:

Invite Sticker on Stories
Invite Sticker on Stories

Image Source: Social Media Today

The above screenshot describes that the user is enabled to add location, date, title which could be attached in a user story. Viewers can RSVP, another way to show interest in the event.

Usefulness:

  1. This could be very important for the brand as they can share business events to their followers and give them another reason to fallow the brand.
  2. It is not compulsory that the event must be in the real world it could be anything like webinars details etc.
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