After hiding like counts for US users now Instagram announces that particular feature is expanding all over the world.
Official Statement On Twitter:
Starting today, we’re expanding our test of private like counts globally. If you’re in the test, you’ll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own. pic.twitter.com/DztSH0xiq2
— Instagram (@instagram) November 14, 2019
According to the company, the experiment is designed to reduce the workload from the creators of Instagram and the exact impact will be how the user’s emotions react over it.
Instagram Words:
Image Source: Social Media Today
Adam Mosseri tweet:
https://twitter.com/mosseri/status/1194024527010775041
Instagram says that they understand how likes counts are important for the creators and say they are thinking to produce some news through which they can easily connect with their audience.
Further, the company added by saying if users share content more than usual that means they feel good about this.
Business Insights:
Instagram says business accounts can share their performance through Instagram insights that include overall data and impressions.
Image Source: Social Media Today