Instagram has introduced some new features that are designed around the key themes of the festival of Diwali. Firstly, the platform has added a new AR effect for users to help ‘Share Your Light’.
Diwali is almost here ✨
Celebrate with a new AR effect inspired by mandalas, diyas and festive colors. And use the hashtag #ShareYourLight to share some positivity with the world. ❤https://t.co/h0JqGDml8P pic.twitter.com/EFtpkCzEG7
— Instagram (@instagram) November 9, 2020
As you can see above, the AR overlay puts a “Festive Diya”, that is inspired by the festive colors and mandalas, over your clips. Instagram users can make use of this effect on Reels, in regular feed posts, and in stories, and you can also add the #ShareYourLight hashtag to be a part of the broader discussion. Along with this, Instagram has also introduced some customized designed templates for Stories, which get along with the key themes of the celebration.
Instagram will also look to amplify on South Asian creators over its official profiles, showcasing the color of the season, further adding more to the event. An addition like these can play a bigger role especially at the time of COVID-19 lockdowns, restricting the options to get together. Digital tools add another way to involve and participate and can take place of real-world connection, Instagram also showcasing the important elements of the festival to a bigger audience, therefore raising more awareness and discussion around the global events.