Instagram has launched a new ‘Professional Dashboard’, which is basically a management overview platform that gives basic performance insights and access to relevant tools to help Instagram creators enhance and monetize their platform presence.


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Professional Dashboard
Image Source: Instagram

Explanation By Instagram

As part of our ongoing effort to give creators and businesses the tools they need, we are launching Professional Dashboard, a central destination to track performance, access and discover professional tools, and explore educational information curated by Instagram.

Three Key Elements

  • Track Your Performance – It shows the key trends and data notes on the basis of the performance of your account.
  • Grow Your Business – It provides quick access to several tools to help you efficiently manage your account including IGTV promotions, Badges & Branded Content.
  • Stay Informed – It provides you the link to Instagram’s latest educational resources, “including tips, tricks, guidance, and inspiration”.


All of these features were already available to use, it is just the Professional Dashboard brings everything into a more cohesive, and accessible listing. It is not a huge addition but it will ensure that you are updated on all your monetization options and feature updates. The new Professional Dashboard is available to all Business and Creator accounts.

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