There was a time when Instagram gives an option of likes counts to the users but later removed that feature. It is quite possible that Instagram gives like count feature again.
As reported by app researcher Alessandro Paluzzi, Instagram is trying again that will provide a feature of hide and unhide the like counts from their posts.
Reason Behind Removing This Feature Earlier
The main reason to remove the like count feature from the post was to reduce the competition in the market. With that feature, many creators had a negative impact on their lives. Like count had become a reason for a comparison on a social platform specially on Instagram which has maximum young users.
Tweet By App Researcher
You can hide the like count directly during post creation by going to the "Advanced settings" section 👀 pic.twitter.com/SUExGWNaDB
— Alessandro Paluzzi (@alex193a) January 14, 2021
The platform hasn’t shown any informational data on the effectiveness of the Like count experiment, According to some studies, this feature can turn to be a most useful feature. The study was totally conducted on a smaller scale.
It is also possible that some people want to reveal the total like count on their post and on the other hand, some don’t. Therefore, Instagram is trying to develop an option for the users to have the option of hiding or unhiding the total like count on the post. This is similar to TikTok.
It seems to be illogical to comment on the effectiveness of this until the company provides some necessary data from their end. The company has not provided any official statement over this or when they will roll it. But, this could consider being a strategic move from Instagram.