Instagram is updating its policy which restricts influencers to promote certain types of content on the platform. Under the policy, branded content that promotes activities like vaping, consuming tobacco and using weapons will not be allowed.

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Existing Advertising Policy

The Instagram existing policy also does not support to promote content like this but it was not strictly applied on the platform. The company will change policies regulation in the coming weeks.

Building New Tools

Instagram is planning to build a new tool that will enforce this coming policy change. The new tool is going to help creators along with restrictions based on age.

Promoting Alcohol And Diet Supplements Content

Upcoming policy changes will affect the promoting branded content of alcohol and diet supplements. The policies around branded content of diet supplements will come into effect by the next year. Detailed information going to be shared soon.