You would probably have heard about the 5p’s of Marketing, i.e,

  1. Product
  2. Price
  3. Place
  4. Promotion
  5. People

These were the key phrases in any marketing campaign. It helps you in measuring out what you were selling, where you were selling, how you would price it, how & who you would sell it to.


The New 5P’s

If these 5P’s are not that fruitful to us then on what we focus on? The answer lies in the set of New 5P’s & why it matters which you can download from the white paper from Lytics. Browse to Digital Marketing Depot to download The New 5 Ps of Marketing.


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