This might be a blow for social media advertisers. When logged in to Gmail through your desktop, users would have somewhere seen this sort of pop up at the right of the screen.

PopUp

Pop Up
Pop Up
Image Source: Search Engine Journal

Linkedin is now shutting down their extension called sales navigator for Gmail extension, which is used to provide LinkedIn bio information to anyone who gets in contact with you.

Recommendation: LinkedIn Includes Live Streaming Feature To Company Pages

One of the most useful extensions by social media advertisers is called Rapportive which lets you get a glance at who each email contact is and if they are legit based on their LinkedIn profile. Linkedin now states that this extension is now not showing any significant use.

Statement By Company

Statement By Company
Statement By Company
Image Source: Social Media Today

Impact

This might be a huge setback for some of the social media advertisers but you don’t have to worry as you will still be able to get access to the information in Outlook, owned by Linkedin’s parent company Microsoft. Perhaps that’s a call for a change- Use Microsoft tools to get Linkedin data

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