LinkedIn has now officially announced the capacity to add links to your LinkedIn stories- though this new Swipe-up links feature is not available to all the users yet.

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LinkedIn Updated Its Avatar, Accessing All Users To See LinkedIn Stories

As seen in the above images, posted by social media expert Matt Navarra the new option allows users to add a ‘See more’ option to their LinkedIn stories, which will further link to a URL as per your selection. Users can add a URL through a new ‘link’ icon in their stories option, located at the top right of the composer screen. Users can then go through the link by swiping up on the screen. You will get an option to see and edit your link before publishing and the users will have access to link click information in their Stories insights.

According to LinkedIn, the ‘swipe up’ feature for LinkedIn Stories is currently available to only:

• LinkedIn Pages.
• Individual members who have at least 5,000 connections or followers and the Follow button as the primary action on their profile (instead of Connect).

LinkedIn added the option to change your profile CTA from ‘Connect’ to ‘Follow’ back in 2018, as a way to enhance your audience on the platform, in opposition to having to add users you don’t know into your professional network. LinkedIn has now made it a requirement for the swipe up stories links, while the 5,000 connections mark will put it beyond the reach of many individual users (as a related note, LinkedIn’s personal network limit is 30,000 first degree connections). All the company pages will be able to add the URLs to their LinkedIn Stories.

Conclusion

LinkedIn is looking forward to getting in line with the emerging content behaviors, so even if the stories feel like a strange fit at present, it is the preferred platform for the younger users and in some time could become more relevant. With this new option to add links, it could be another way to consider to drive traffic, which is worth testing.