LinkedIn has introduced a new education platform to provide marketers the ability to learn more about the effective use of LinkedIn ads and to educate them about the tactics they can use to generate better results.
With LinkedIn Marketing Labs, you can access a host of curated courses to learn about how to best utilize the LinkedIn marketing tools available to reach and engage with professionals. If you want to learn more about strategies to drive business where business is done, LinkedIn Marketing Labs is the place for you.
The new LinkedIn Marketing Labs website provides learning options, with links to relevant courses and guides to help you as needed.
LinkedIn states that the courses are particularly made by in-house experts, who studied and have knowledge about LinkedIn advertising best practices across a variety of industries and customer bases. The courses range from beginner to intermediate and cover everything about LinkedIn advertising, which includes:
- Using LinkedIn’s Ad Targeting
- Reporting and Analytics for LinkedIn Ads
- Building a Full-Funnel Content Marketing Strategy on LinkedIn
- Using LinkedIn for Brand Awareness
- Using LinkedIn for Lead Generation
Every course runs for around 45 minutes and each round is designed in a way to educate you to have a clear understanding of how LinkedIn’s ad options work and how you can use them to enhance your marketing results. There are a few tips and tricks along with some helpful notes here, even if you have a solid grasp of how everything works, it will help you refine your understanding. LinkedIn Marketing Labs are available to use now and you can get started with any course by signing in with your LinkedIn details.