LinkedIn has started working on the first phase of its new program that will help the content creators on the platform. The new program will help creators to discover new opportunities and advertising options over the platform.
Last week itself, Roth(LinkedIn’s Editor in Chief) posted a job on the platform for a Head of Community, The job mainly focuses on giving assistance to LinkedIn creators around the globe.
According to LinkedIn, the platform has shared 50% more content over the conversation in the year 2020.
Roth (LinkedIn’s Editor in Chief) Explains
Creators are the lifeblood of LinkedIn. People who share their voice with the goal of building up the community – whether that’s by creating original posts, stories, videos, articles, etc.; amplifying new people to follow; sharing news and links and explaining why they’re worth your time; etc. – help us all see what’s possible and what’s coming.
The new program has a full-on focus on the growth of the creators. As a result, there will be more for the users and hence they will increase sharing posts and updating their profiles on a regular basis.
With this, LinkedIn will attain some more in-app data which can be useful for the video ads in the stories. This is another way LinkedIn generates more revenue.
Further, this will attract more brands and influences to come on the platform and increase their reach here as well. The new program seems to justified as brands and influencers can get some more audience and engagement at the same time.
This program consists of various phases but as of now, the company has started to work on one. The program has many potential which will come out in the future for the users. Not even this, the company is also thinking from the individual and brand perspective. Therefore, it is worth seeing the LinkedIn marketing efforts.