After coming up with new discovery options, Pinterest’s visual search engine Lens has acquired new update to it. In their latest announcement, Pinterest declared the addition of text searches that will be present within the visual search tool. This additional textual feature would make searching easier which have been computed to be around 600 million in average.

 

What is the latest update?

With the help of this latest update, the user get to search with both text and photo whatever seems easier for him. Pinterest explained about their latest change with the help of an example. They said that if the user is looking for an armchair that resembles the couch, would require the user to take a picture of it but have to type “armchair” in the search tab. After this, the search results would give the armchairs of similar style. The text option present in the search engine helps the search option to get refined as per the requirement.

 

How has it benefitted Pinterest?

After the addition of such a feature, Lens will understand the search option with more ease as compared to its first ability. Moreover, the searches on Lens have increased up to 140% which signifies doubled up searches from the previous year.

 

The trending searches

Pinterest declared that the 600 million searches include some of the top categories such as fashion, home decor, art, food, products, animals, outfits, beauty, vehicles, and travel. Along with this, the current trending Lens searches are for tattoos, nails, sunglasses, jeans, cats, wedding dresses, plants, quilts, brownies and natural hair.

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