Indian FMCG company Patanjali Ayurveda has entered into an agreement with e-commerce websites Flipkart, which recently infused 1,632 crore in Ekart and Amazon, which just recently launched its smartphone “Tenor”, to give a big push to the online sale of its Swadeshi range of Fast-moving Consumer Goods. Patanjali Ayurveda’s products will now be available on online websites, including- PayTM Mall, Big Basket, Flipkart, Grofers, Amazon, Netmeds, 1mg, Shopclues, and others.
Views of Swami Ramdev
The aim of the online mechanism is to provide convenient and efficient option along with the extension of the traditional retail market, said Swami Ramdev.
“Utmost care has been taken to ensure (the) Swadeshi movement and it has been ensured that Patanjali products reach into every home without compromising on policies and business ethics,” he further said.
Views of Acharya Balkrishna
The new mechanism would help to reach people who prefer to use online platform for shopping more these days, said CEO of Patanjali Ayurveda Acharya Balkrishna.
“These products will reach to those who do not have access to the point of purchase and are looking for an alternate mechanism to shop and get Patanjali products at home, and will also provide most efficient and convenient digital shopping experience,” He further added.