Electronic payment company Paytm mall is emerging as a strong third player in the online retail war this year, as it is expecting total gross sales to hit $500 million by the end of the period as it launched its sale across all categories on Wednesday.

Paytm Mall lines up Cashbacks and Freebies  

Paytm Mall which is backed by Alibaba, has lined up cashback and freebies up to Rs 701 crore. Flipkart has set a target of reaching at least $1 billion during the five days sales period.

Top selling items on Paytm Mall includes Apple iPhones, Samsung smartphones, Apple Macbooks, Lenovo and HP laptops besides personal care goods.

Flipkart Expects 250% Growth in Gross Merchandise.  

Flipkart’s head of large appliances, Sandeep Karwa told that “They expect a 250% year-on-year growth in gross merchandise value this festive season.” He further said that “With this festive season, we expect to reach double digit market share (online and offline combined) in large appliances.”

Surge in Large Appliances and Televisions

The overall televisions and large appliances industry saw 850% surge when contrasted with ordinary days, as per information shared with Cash backs website CashKaro.

“Flipkart along with Myntra and Jabong must have sold more than 60% of the fashion category” said Cashkaro’s Swati Bhargava.