Paytm’s increasing share

The company which runs business of Fashion, electronics, and consumer goods among its top selling goods has made effort to enroll businesses to brands with a vision for growing the share of online-to-offline shopping where orders can be fulfilled directly.

Paytm’s Gross sale

This platform is not chasing gross merchandise value figures, says Amit Sinha, chief operating officer at Paytm. He further adds that “Many organized and unorganized retailers have setup their stores in our platform. We are also expanding our dominance across mobiles and accessories, electronics, appliances and fashion”. It aims to corner 5-10% of sales of its partner sellers and brands.

Strategies used by online retailers

Multi channel strategy is being used as a theme by many online retailers like Myntra and brands like Zivame and Under Ladder. “Ecommerce players are exploring multi-channel as a key strategy. Apart from creating offline presence, other strategies include online-to-offline order fulfillment and bringing hyper local businesses on the platform”. Says Sreedhar Prasad, partner-ecommerce at KPMG India.

Avoiding Fraudulent Sellers

The platform recently de-listed 85000 sellers and 6 logistics partners to streamline business and avoid fraudulent sellers. “Our business is totally built on trust and we won’t spare bad and fraudulent customers as well. The early figures suggest that we have continued to register consistent growth figures despite the delisting,” said Sinha.

Paytm mall’s O2O model and how it works
Paytm’s O2O model which is live in more than 30 cities that include tier-II and tier-III cities like Shillong, Allahabad, and Varanasi will be India’s first ecommerce sector. “O2O strategy through a brand store on the platform transfers the customer directly to the brand, which closes the loop of installation and delivery after the order is placed,” said Prasad.
He further says that “This strategy particularly works well for retailers in Urban India and tier-II plus cities where there is a lack of sufficient choice for customers”.

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