The Mobile Wallet company Paytm has revealed the information regarding his investment in a Mobile Technology, MobiQuest.
MobiQuest founded in 2007, offers a platform called M’loyal, encompassing 200 brands as clients and 80 million consumers. With the M’loyal platform, F&B, fashion, malls, health and wellness and many others on the Paytm platform can sign up for precision marketing on online as well as offline channels.
Why the investment?
The company MobiQuest, which works with data analytics and consumer loyalty programmes for targeted marketing, will help merchants to target consumers through these programmes.
“In the next phase of growth, we aim to enable our offline partner merchants with tools that will help them drive incremental sales and revenues. Our partnership with MobiQuest will help us offer mobile-based loyalty programs to our partnered mer chants,” said Sudhanshu Gupta, vice-president at Paytm.