Pinterest is launching a new tool for the marketers to stay update about the US top search terms on the platform. Presently, the platform is providing latest trends for the past 12 months in its beta version.
The new launched tool will also help advertisers in knowing when the particular search was at its peak. Apart from this, tool will provide other insights as well which help marketers in analyzing their advertising and content strategy.
Pinterest Trends was rolling out on the desktop in the US. The company explaining the importance of trends by giving example of Albertsons company.
Along with tool, the company has also released Pinterest 100. Pinterest 100 is an annual report of the top trending topics for which marketers must be aware before entering into 2020.