Pinterest is launching a new tool called Shopping Spotlights which will display selected Pin products as recommended by publishers and fashion influencers.
Explanation By Pinterest
Shopping Spotlights will be to access through a feed of highlighted panels on top of your search tab. The listings will include fashion-leaders and guest experts. Click on any spotlight and users will be shown themed collections with relevant products to keep you up with trends and styles. Pinterest will also look to offer spotlight listings from brand partners.
Pinterest at launch is working with publishers like Domino, Refinery29, InStyle, and more but it might also become an ad option to consider with sponsored spotlights that can further be targetted on the basis of user activity. In a way, Pinterest has been working to transform itself as a replacement to mall amid COVID-19 pandemic as users can’t really have the option to shop in their regular centers. The platform is helping consumers and retailers to connect.
Spotlight, therefore, could help offer more inspiration to Pinterest’s ready to buy an audience and might finally become a brand outreach consideration. Spotlights roll out today on Android, Web, and iOS.