On Monday Pinterest declared in their news section that it would be releasing Shop The look ads in new collection format for mobile phones soon. Ads will roll out in the US in the coming months. They also redesign the layout for business profiles & increasing its catalog and shopping ads for more countries.
Shop The Look Collection Ads – Soon to be released for mobile will enable brands to display up to 4 products, user can purchase it from the brand’s website from a single click. It is one of the best ways for brands to advertise multiple products in a single Ad section and pinners can discover a great way to find new products and end up at the merchant’s checkout page.
Business Profiles now with Shop tabs. Pinterest is also redesigning its business profile page with the goal to take the brand’s pin, product front, and center. Businesses can now personalize their page with video or image & a shop tab is also available for users so that users can easily check their products directly from business profile.
Also, Read> Pinterest is Adding “Dark Mode”
In order to provide quick customer support and feedback, Pinterest also updates its Business profile messaging.
Catalogs and Shopping Ads available in more countries. Pinterest’s catalog, a feature which makes brands to upload their full catalog & automatic create shopping pins by using catalog’s content. It’s now spread out to France, Germany, Spain, and Italy.
Why we should care. Pinterest is recognized as a valuable product discovery platform & also continues in growing other opportunities & e-commerce features to make it more beneficial for users and businesses.