Pinterest has evolved with its visual search options, emphasizing their search tools that will align with the user’s search.

What is the latest feature about?

Their latest feature is an ordinary one where it is zooming over images by a pinch within a Pin image. But, as simple as it sounds, it holds marketing advantages.

The marketing advantage

Pinterest plans to use this ‘pinch to zoom’ feature as an indicator for the products the user is searching for. The user when zooms a particular object in an image Pinterest can display related items for this.

About the Visual Search Tool

It will help the users to search for specific items in a Pin. Pinterest stated “We’ve made some improvements to the tool based on feedback we’ve heard from Pinners. We updated the button so it’s clearer, especially for people who are new to Pinterest, and moved it so it’s a little easier to reach. And it’s working too – in early tests of the improved button, nearly 70% more people used the visual search tool.”

Other changes introduced

It is changing the need of Pinterest account to conduct search on Pinterest freely. It has also added a Browser extension to search for related Pins on any image.