Reddit is almost used by 430 million users, still, many advertisers are not willing to invest in this platform because of some previous controversies which include freedom of speech and community which not welcome ad content. However, it has updated a lot, and in its recent update in June, almost 2000 subreddits were deleted after the update in policies. Now Reddit has launched 3 new ad inventory options which will provide business with the safety while running on the platform for promotion.
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“Reddit is home to many types of advertisers, all of which have different needs when it comes to their brand message and campaign objective. While Reddit has previously offered the same set of inventory to all advertisers with universal brand safety controls, Inventory Types recognizes that no two advertisers are the same, and provides greater choice to meet these unique needs across three different tiers.”
Starting today, Reddit will offer three tiers of inventory to accommodate different advertiser needs:
- Expanded Inventory: Where advertisers can access Reddit’s maximum inventory pool and appear next to the broadest range of content. This new tier will open up more than 20% more communities for targeting, giving advertisers access to a significantly larger user base via inventory that continues to meet Reddit’s content standards
- Standard Inventory: Our recommended setting that provides balanced reach and protection to fit the needs of most advertisers
- Limited Inventory: In partnership with Oracle Data Cloud’s contextual intelligence, this tier provides the strictest brand safety measures with more controlled reach through an added layer of 3rd party verification that gives greater control to advertisers with brand suitability concerns
This means advertisers can make sure that their ads appear where they want and don’t get appeared on the content which is offensive as it will create a negative impact on their reputation.
As the controversial post always gain attraction on Reddit, the concern is genuine for the brand owners. At the same time, Reddit ensures that the ads will only be visible in the selected allowlist.
Brand Safety has become a broader and more ubiquitous issue in recent months, and with good reason. With the sheer volume of content that appears across UGC platforms, it’s understandable that some advertisers desire enhanced control, while others are more comfortable with this environment,” said Reddit Chief Operating Officer, Jen Wong. “Our new Inventory Types feature gives control directly to our advertisers, allowing them to tailor their targeting and adjacency approach to serve their campaign’s unique needs — whether that’s tapping into even more communities, or focusing on a more controlled reach. Whatever the need, we’re committed to empowering our advertisers with more options, without compromising results.
The new update is worth trying, where it is not sure that all brands will get a good response. Looking at the engagement of Reddit communities, the right ad placement can make a good result. The new controls will make the brand stay away from controversies.