After using Responsive ads in Beta for several months, now Microsoft is introducing this in an actual Microsoft Advertising Account.

Recommendation: Bing Pages Introduces To Advertise User Public Persona

Screenshot of New RSA

Microsoft Advertising Editor RSA
Microsoft Advertising Editor RSA
Image Source: Search Engine Land

Five Ads Max Per Ad Group

Microsoft also advises having not more than 5 ads per ad group with two to 3 expanded text advertisements (ETAs) and at least one RSA.

 

 

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