Instagram is continuously introducing creative tools beating its rival Snapchat in the ongoing competition.

What is the latest feature?

It has come up with a different way to share content in Direct Messages. When an Instagram post gets shared, a sticker gets attached to the reply (photo or video) the user makes to that message that can be placed anywhere in the frame.

Why Instagram came up with this idea?

Instagram reported that the number of users using Direct Messages have increased by 75 million in the 6 months, with an existing 700 million active users. This seems to be the best strategic move for them.

What are the other features in DMs?

It includes the links, supporting portrait and landscape photos and has also merged the permanent and disappearing messages in inbox.

Other than the sticker feature, the user can send a split screen reply by tapping on the sticker.