On Tuesday, SpiceJetBSE 0.84%, low cost carrier, has declared that it is entering its ecommerce retail space with the initiation of SpiceStyle, new retail venture of SpiceJet.

SpiceStyle, an e-commerce portal

A release from the airline said that,

“Initially conceived as an in-flight only service, SpiceStyle, which is a wholly-owned subsidiary of SpiceJet, now exists in the form of an e-commerce portal. Providing shopping convenience, the SpiceStyle products are available pan-India through online and offline channels. Through this subsidiary, SpiceJet aims to make travel more stylish and a convenient experience for those who travel for business and pleasure, alike”.

Company looks for enhanced revenue

Sources said that airline hopes to gain almost Rs 150 crore as revenue amid the main year, which they expect will additionally lift ancillary revenue income of SpiceJet to 19% from 17%.

New business venture by SpiceJet

Ajay Singh, CMD at Spicejet, said that,

“I am delighted to announce the launch of SpiceStyle, an exciting new business venture by SpiceJet, which will help further enhance our ancillary revenues. SpiceStyle promises to provide customers with the same brand experience as the parent airline enabling them to travel in comfort and style. In this new exciting journey, we shall be partnering with leading e-commerce marketplaces to distribute our exclusive range of products, which can also be ordered on-board our flights as well as on SpiceStyle.com”.

SpiceStyle and Amazon.in

In another activity, SpiceStyle has joined hands with the Amazon.in, global ecommerce giant. to compell all new brand store. The alliance will present SpiceStyle’s entire products and brands on the portal’s ‘Prime’  section with flat 25% discount price as launch offer.

SpicesStyle to enhance its reach

With this association, SpiceStyle is good to go to improve its client reach and connect with a more extensive group of onlookers among dynamic online customers. The brand’s affiliation will now empower clients to uninhibitedly look for uniquely curated, best quality items. SpiceStyle offers items crosswise over 17 categories including Rohit Bal series on Amazon.