Smart shopping campaigns are Google machine learning campaigns for various product ads. These are automatically optimized ad delivery over Google properties. Being a new campaign they have some limitations as well.

Also Read: Google Now Displays User-Generated Images In Review

New Changes:

Earlier Smart shopping campaigns can target the whole territory and across all countries. But now when a user opens the settings tab there is an option to narrow the targeting area. Apart from in advanced setting option user can set a radius of targeting.

Smart Shopping Campaigns Having Targeting Location Option
Smart Shopping Campaigns Having Targeting Location Option

Image Source: Search Engine Land


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