TikTok, the short video app, announces a new agreement with Sony Music Entertainment (SME), fir better creativity and joy. Creators will be able to make songs from SME’s roster of global superstars, and the emerging artists across the platform.

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The deal will make the TikTok creators access all the sound clips from Sony Music’s catalog, may it be current hits, new releases, community favorites, classic music, and many more, for their TikTok content. Both the company will look forward to better user personalization and creativity on the platform. It will automatically open the gates for fan engagement with SME’s artists and music.

Dennis Kooker said:

Short form video clips have developed into an exciting new part of the music ecosystem that contribute to the overall growth of music and the way fans experience it. TikTok is a leader in this space and we are pleased to be partnering with them to drive music discovery, expand opportunities for creativity and support artist careers.

TikTok is already the platform for many artists looking to showcase their music and engage with new fans. The agreement will enhance the artist from Sony Music and will be beneficial for Sony Music too, as it will promote the artists on the platform.

Ole Obermann said:

We are thrilled to enter in to this agreement with Sony Music so that we can continue to work together to connect the incredible roster of Sony artists in the US and across the globe to new audiences and harness the power of TikTok. Especially during this time when the artist community is challenged to find new ways to reach fans with their music, we are committed to working together to do just that.