A new Safety Advisory Council has been set up by TikTok in Europe. The council will provide expert opinions, insights from third-party so that advertisers can make their strategies accordingly.
In Europe, the company has to face many challenges for its content moderation process. The council will also look for younger users present on the platform outside Europe as well.
The Council will bring together leaders from academia and civil society from all around Europe. Each member brings a different, fresh perspective on the challenges we face and members will provide subject matter expertise as they advise on our content moderation policies and practices. Not only will they support us in developing forward-looking policies that address the challenges we face today, they will also help us to identify emerging issues that affect TikTok and our community in the future.
Issue For TikTok In Europe
The main issue in 2019, the company has to face was regarding the collection of personal data. Therefore, UK Information Commissioner conducted an investigation on how TikTok takes care of the personal data of its young users. The investigation was also ensuring the safety of children as well on the platform.
However, in February 2019, FTC fined TikTok $5.7 million for collecting the names, pictures, email addresses, and location for kids below 13 years. Not only in Europe, but TikTok is also under investigation process in France as well for the same reasons.
TikTok has already been banned in some of the regions due to its content violations. In Italy, some of the TikTok content is banned for users whose ages are not definitive. This happens when a 10-year old girl had died while taking a part in the “Blackout Challenge.”
We look forward to utilizing their expertise as we continue on our journey to help make TikTok a place where joy and creativity can thrive.
By having so much popularity among youngsters, TikTok has to take some necessary precautions. It’s good to see that the company is taking proactive actions by establishing a Safety Advisory Council.