TikTok having a large engagement with younger audiences, it is interesting to see how older people are using the platform. TikTok has shared these insights.

While giving a pitch to the marketers on how the platform can reach the parent’s audience as well, TikTok shares some great data on how elder people are being engaged on the platform. This gives room for the brands to reach such audiences as well.


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According to various social media managers, TikTok is not the platform for the campaigns regarding grandmas but however, TikTok is slightly different to agree on this thought. TikTok data shows certain hashtags which are in trends.

  • #family – 67B views
  • #familytime – 8B views
  • #parenting – 4B views
  • #momsoftiktok – 44B views
  • #dad – 25B views
  • #momlife – 20B views

Explanation Given By TikTok

Every day, millions of parents, teens, grandparents and in betweens come to TikTok to share snippets of their day-to-day life. Here’s what’s unique: often, the whole family participates together – even teens don’t shy away. It used to be a challenge getting everyone to sit still for a photo; now we see perfectly choreographed dance routines from the whole family, including grandma.

Products Looked By Parents Over TikTok
Image Source: Social Media Today


The new insights could bring some more opportunities for the brand as well. Brands is now having another potential audience for them. As increasing rivaling with Instagram, this new data will bring more users to the platform despite being ban from various countries.

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