TikTok has rolled out a new video editor tool that will enable marketers to create effective native-looking TikTok video clips for their channels.


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Explanation By TikTok

TikTok Video Editoris an online smart editor that gives advertisers access to a suite of TikTok-style editing features. It allows you to quickly and accurately produce native-feeling content with TikTok-style elements, including popular music, fonts, colors and more. You can easily add custom subtitles, crop assets, and cut scenes exactly how you want in moments.

Users can access the new video editor tool through the ‘Create a Video’ menu in the TikTok Ads Manager or via the ad creation menu when setting up a campaign.

TikTok Video Editor Tool
Image Source: TikTok

Firstly you will select the video content you want to edit either from content uploaded to TikTok or your content on your PC. After that put the relevant video into the playback display to begin editing.

Video Editor Tool
Image Source: TikTok

You can add music within the editor by either uploading your own music or selecting from the copyrighted music library. You can also overlay text to your clip.

Overlay Text Video Editor Tool TikTok
Image Source: TikTok

There are many font and style options that you can use to put on your uploaded clip and also remove objects and add visual effects or change the volume of the audio tracks.

As Per TikTok

Don’t worry if your assets don’t fit – you can easily adjust them to 9:16, 1:1 or 16:9 aspect ratio using the cropping tool. You can also select the aspect ratio of the final output from the dropdown below the preview screen.

This is indeed an efficient way to edit your clips for TikTok which therefore could provide you new ways to create TikTok relevant video content.

According To TikTok

TikTok has changed (video creation), not only by providing intuitive in-app shooting and editing tools – where anyone can produce a TikTok easily in the moment, with just a few taps – but also through the unique culture spawned by our community, where no-frills authenticity is prized over perfection


It seems to be a handy tool that could make a big difference in formulating your TikTok content approach. Users now can access the video editor in TikTok Ads Manager, you can also check out the detailed overview of the tool.

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