TikTok is working to help advertisers to get more insights on potential customers through a new Lead Generation ad option, which will allow brands to get user data straight from their in-stream ads.


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Lead Generation Ads
Image Source: TikTok

As you can in the above picture, the Lead Generation ads on TikTok contain a CTA which leads users into the form process.

Explanation By TikTok

Lead Generation starts by making it easy for users to fill out a form and provide their information (e.g. Name, Email, Phone) in order to signal their interest in that particular product or service. Additionally, basic information that our users provide to TikTok can also be automatically populated for an efficient experience between the business and user.

Users can also change the header and profile picture on your form, and also the questions in the listings.

TikTok lead gen form
Image Source: TikTok

The details are stored on TikTok when people fill out your Lead Generation form, which you can download at any time you choose to, and also the data can be integrated directly into your CRM.


This could be a handy feature to gather relevant user information. It is a great addition to the TikTok ad suite and is worth considering in your process. TikTok’s Lead Generation ads are now available to all businesses globally. You can go to TikTok’s Lead generation ads to learn more about the option.

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