TikTok is planning to increase its video limits to 3 minutes. This will allow the users to upload long videos of 3 minutes on the platform which is an increase in the current limits of 60 seconds. This could be a major impact.
? TikTok is rolling out ability to upload longer videos of up to 3 minutes long ?? pic.twitter.com/9ifs7s7Uh3
— Matt Navarra (@MattNavarra) December 2, 2020
The original length of TikTok videos was 15-seconds, which was then extended by stringing four segments together, which made its length to 60 seconds. If TikTok gets success in this new change, it will triple the limit of videos, which will be a good thing to see how influencers, brands, and people will use the app.
Three minutes can include a lot of content, which can benefit from promos, tutorials, guides, etc. TikTok has gained a lot of success because of short-length videos, which urges the users to think creatively and create valuable content in such a short period of time. It will be interesting to see the benefits of 3 minutes videos.