YouTube is working on a new “Product in this Video” feature, which will offer more information about the products featured in the video.

Explanation By YouTube

Test Noted On YouTube’s Features And Experiment Page

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This sounds somewhat similar to YouTube’s True View for shopping ads, which provides a list of products related to the video.

This new tool is more in-depth, offering more relevant product matches, YouTube as of now has not provided any information on how it works. The process can use automated identification to showcase relevant products.

This new feature could be a good deal for SMBs or marketers to highlight their products. YouTube has not announced any official release date of the feature.