Youtube is working on a new way which will allow creators to tag the products showcased in their video clips, overall leading it to more shopping options on the video platform.
“[YouTube] recently started asking creators to use YouTube software to tag and track products featured in their clips. […] The goal is to convert YouTube’s bounty of videos into a vast catalog of items that viewers can peruse, click on and buy directly, according to people familiar with the situation. The company is also testing a new integration with Shopify Inc. for selling items through YouTube.”
YouTube back in 2018 also added a merchandise “shelf” for the product tie-ins, which allows creators to display their products under their video clips.
YouTube also introduced “merch alerts” for the live streams so as to help enhance awareness of their products along with other eCommerce ad tools which overall could be used by the creators to generate revenue from their content. But with this tagging products in the video seems interesting as it will help single particular product items in the video frame, which therefore users can click on as the video is playing so as to get more details about that particular product.
YouTube’s process will ‘tag and track’ products within video clips. That could lead to a new, habitual process, where users become accustomed to being able to simply tap on any product they see in a clip for more information.
It is still not clear how exactly it will work but it seems like YouTube is taking initiatives to video eCommerce, which therefore might be a huge evolution of note. This will generate more revenue options for creators along with new options for brands to advertise. This might be a significant development that is set to be a huge focus moving forward.