Seattle based e-commerce company Amazon has pumped a fresh capital of Rs 1,620 crore in Amazon Seller Services according to latest regulatory filings. Amazon has invested over $2 billion in its Indian operations. The development comes at a time when Amazon is in the final leg of its festive sales here, battling the homegrown rival Flipkart.

Launching Alexa with Echo Speakers

Amazon has been investing aggressively in entities like logistics, payments, wholesale and cloud business, among others. The company recently launched its voice-based service Alexa here with Echo speakers and is in final stages of introducing Prime music here.

Amazon is also investing aggressively in categories like fashion, where the Flipkart group has a majority share, in addition to grocery, FMCG and other new categories.

Planning to Expand the Base of Users  

Amazon, which last year brought Prime here, is now focusing on expanding the base of users. It recently announced that it will double its annual Prime subscription price to Rs 999 per year.

“We remain committed to our India business to make e-commerce a habit for Indian customers and to invest in the necessary technology and infrastructure to grow the entire ecosystem,” an Amazon India spokesperson said