Right before starting its festive sale, American electronic commerce company Amazon has partnered with brick and motor retailer Shoppers Stop. The partnership will offer Amazon a physical space across Shoppers Stop stores helping e-commerce giant to reach a new set of consumers.

Shoppers Stop Plans to Sell 500 Brands on Amazon

“Shoppers stop will sell around 500 brands on Amazon which will boost its existing collection it trails behind the Flipkart group.” Said Amazon fashion head Arun Sirdeshmukh. He further said that “This is a very important milestone for us. We will get some of the top brands on Amazon along with especially designed marketing campaigns for the Amazon and Shoppers Stop combination. Further, four mother hubs of Shoppers Stop will be linked to Amazon to deliver product fast.”

Flipkart Dominating the Online Fashion Space

Flipkart, which possess Myntra and Jabong, right now commands the online form space while Amazon has been pushing hard to corner a bigger offer of the market. In the wake of presenting upwards of 200 brands over the most recent year and a half, Amazon’s fashion business grew by 90% in the initial a half year of this current year. It likewise opened its third mold imaging studio in Gurgaon spread crosswise over 44,000 sq ft.

As fashion products are the top grosser after smartphone and electronic during the festive sale, Flipkart and Amazon are trying to outdo each other starting in the sale sweepstakes this year.