Myntra, the online fashion retailer has acquired InLogg, a logistics start-up to overcome it’s ineffective delivery. This step is perceived to profit the company in terms of customer reach and cost of operation.
Found by ex-Flipkart employees Preety Jain, Prayer Gautam and Hemant Agarwal, InLogg collaborates with local courier firms for delivery in non-metro cities.
InLogg employees have been retained into Myntra as per the acquisition deal. This is a two year old startup and it was attaining almost 3000 deliveries per day with the help of its partnerships with nearly 20 local and provincial logistics company partners.
This will minimize delivery cost in smaller cities
It is a notable fact that delivery of any shipment to remote areas of non metro cities incurs high cost to any ecommerce company. Ananya Tripathi, Head of Strategy at Myntra, stated that InLogg on boarding comes into existence to minimize the delivery costs by almost 25% in smaller cities for Flipkart.
Almost 2000 Pin codes are in targeted list
Tripathi added in her statement that InLogg can be accessible at almost 2000 pin codes including non metros cities in India and said that,
“We were already doing some business with them but now it will allow us to leverage their reach to enhance our own. While we would see delivery costs going down with InLogg, the time frame to deliver to pin codes in north-east and other remote parts will also see a reduction”.