Recently, Twitter publish the creative roundup of some of the ways which leading brands are connecting, creating & conversing over twitter.
Highlight expert opinions
B2b Brands have a nice option to showcase their expertise in the field and audience are always looking for the latest thinking. Whatever you share, do consider the excerpting best lines from interviews and leadership box.
Also, Read>>The Do’s and Don’ts of Halloween Hashtags.
“Customers and prospects are different in 2019. Emboldened by technology, smart devices and an immediate gratification expectation, they have different priorities & buying requirements.” @dantyre #INBOUND19
— HubSpot (@HubSpot) September 6, 2019
Quotes drive engagement when you are the original speaker. The same thing @hubspot is doing and get more mileage in this.
Tackle big ideas in a small space
Nowadays companies want to do business with industry innovators and brands.
https://twitter.com/Maersk/status/1170977642042068997
@Maersk applied the approach to innovation in an extreme way by featuring it through a catchy video.
Appeal with Motivational Content
B2B communication is not just about selling, even to motivate their customers and make a positive mindset.
Good morning! Today's your next chance to live life on your own terms. Make someone smile. Help a person in need. Take a deep breath of fresh air. Start the business you've always dreamed of starting. Live in this moment and enjoy your day! #goodmorning #positive #PositiveVibes pic.twitter.com/OWoncr57sb
— Oberlo (@OberloApp) September 12, 2019
Add humor
Humor makes brands to standout and develops connections with brand users. The below tweet from @CBInsight gives you a clear vision:
Our lawyers have instructed us that we cannot suggest that getting our newsletter will make you richhttps://t.co/2tY7CNSmY0
— CB Insights (@CBinsights) September 5, 2019
Use video in Tweet threads
Engage your customers by creating themed round-ups which shares short videos and insights from events. It’s an interactive way to get the maximum from your events.
We had a room full of Atlanta business owners and entrepreneurs for @killermike's sit down with @jack. He talked about everything from the importance of financial inclusion to being a mentor in his city.
Here he is on business planning. pic.twitter.com/LcdayFObMp
— Square (@Square) August 30, 2019
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