Recently, Twitter publish the creative roundup of some of the ways which leading brands are connecting, creating & conversing over twitter.

Highlight expert opinions

B2b Brands have a nice option to showcase their expertise in the field and audience are always looking for the latest thinking. Whatever you share, do consider the excerpting best lines from interviews and leadership box.

Also, Read>>The Do’s and Don’ts of Halloween Hashtags.

Quotes drive engagement when you are the original speaker. The same thing @hubspot is doing and get more mileage in this.

Tackle big ideas in a small space

Nowadays companies want to do business with industry innovators and brands.

@Maersk applied the approach to innovation in an extreme way by featuring it through a catchy video.


Appeal with Motivational Content

B2B communication is not just about selling, even to motivate their customers and make a positive mindset.

Add humor

Humor makes brands to standout and develops connections with brand users. The below tweet from @CBInsight gives you a clear vision:

Use video in Tweet threads

Engage your customers by creating themed round-ups which shares short videos and insights from events. It’s an interactive way to get the maximum from your events.



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